Which Method to Use?
Our answer is ALL. Especially if you need to generate traffic quickly. In fact, a pay per click advertising program with Social Marketing is your best option if you seek fast results. If you are not in a rush, then you could just stick to SEO because more searchers click on the natural search engine results versus the pay per click ads, so you’ll get much more traffic for less. Otherwise, PPC and SMM are a great way to generate traffic while waiting for SEO results to kick in but keep it a short-term strategy. If you are planning to go with a long-term strategy then SEO will be cheaper compared to Pay Per Click. SEO can get your business almost 20 times the traffic as compared to sponsored links for the same cost. The golden rule in marketing is that you should constantly strive for maximum results and ROI for your budget. In other words, if your marketing is making you a profit – even if it’s a thin profit – it’s worth it. By this model, pay per click is worth doing, but overall pay per click will leave you with thinner margins.
Promoting your website through social media channels, ad networks and PPC campaigns, article distribution and press releases, video marketing and many others are powerful strategies to achieve online visibility, traffic and sales. Social Media sites such as Facebook, Twitter, MySpace and LinkedIn have a combined membership of over 500 million members and growing. Allow us to help you create a rewarding social network presence with an advertising campaign that delivers tangible results for your business.