Search Engine Optimization (SEO)SEO is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher up a site appears in search results, the more visitors it will receive from the search engine. Here are a few of the top search engines today:  Part of our team is focused on providing integrated services for online marketing and advertising based on a portfolio approach. It is in the process of combining its existing service delivery strengths with a sophisticated toolset to provide comprehensive marketing solutions to the clients. Digital Assault Media is presently serving in the areas of Search Marketing (SEO & PPC), Display Advertising, Local Marketing Solutions and Technical Services. Digital Assault Media has demonstrated expertise building significant amounts of online traffic by leveraging its proprietary Latent Semantic Indexing (LSI) search engine optimization technology and PPC semantic keyword focused processes.
Advanced Quality Processes to provide best chances of successOur Strategy: We devised a unique proprietary methodology called Dartboard Optimization Matrix™ (DOM) ™ around Latent Semantic Indexing (LSI). LSI is Google's latest search engine algorithm twist. With this we achieved desired results in search engine rankings. What is Latent Semantic Indexing (LSI)?LSI is a methodology involving statistical probability and correlation that helps deducing the semantic distance between words. Its major application is in understanding the relation between certain words in a paragraph or in a document. This methodology is being used while indexing a page in the search engine’s database. It helps understanding the semantic relation of the keywords with the context of the words on the web page. Some of the major search engines have adopted LSI to index web pages and return the most relevant results pertaining to the search query. A simple LSI model can be used to explain the concept discussed in the above paragraph. The web is a source of huge information and data and LSI uses to classify them according to the search term and uses to provide sorted information that exhibit similar content and context.  Dartboard Optimization Matrix (DOM)Based upon this powerful technique of indexing we have been using Dartboard Optimization Matrix™ (DOM)™ in all SEO campaigns for our clients. DOM is is our proprietary SEO methodology that helps to generate formidable rankings on the SERP’s (search engine ranking pages) for 100s of keywords thus impacting the online brand, traffic, leads, revenues and overall business profitability. It helps to build the overall theme structure of the website to qualify it for relevant and innumerable searches. It is a unique method for identification of concentric keyword and implementation of themed canonicals into a website for insightful business optimization. A schematic representation of the DOM concept has been explained in the below diagram.  DOM MethodologyThe DOM methodology carefully integrates the themes and sub themes of the website for better organic ranking. They cover all the levels of DOM to provide a well knit web site. Theme and Sub theme RelationDARTBOARD OTIMIZATION METHODOLGY™ (DOM)™ ensures a lean site structure, a well thought out optimized site with the right keywords targeting across it & the site optimally integrated into the democratic structure of the World Wide Web.
 SEO ActivitiesThe above section explains our approach towards Search Engine Optimization. We use this approach to perform all the activities in a SEO campaign in a systematic manner. Briefly our activities can be described in following five steps. 
These are some of the activities that we undertake for a typical search campaign. Our Services Guarantees backs these activities in terms of timeliness and efficacy of delivery.
For PPC and other campaigns we work with quantified and stated objectives and ensure to meet them. For Link Building, we guarantee adherence to quality guidelines that we have and continuity of link for minimum period of one year or a free replacement. |
The business model works on two levels. On the uppermost echelon is research based online consulting services across the verticals: Health, Travel, Financial Services, Legal, Retail, E-commerce and others. This is complimented by a service suite which encompasses all major digital marketing segments: Search Marketing, Display Ads, Classifieds, Referrals/Lead generation and Content Syndication (PR/Blogs/RSS/XML Feeds).
