Pay Per Click Marketing (PPC)
Pay-per-click (PPC) marketing is a highly effective way to market your business online and drive increased traffic to your site. PPC ads usually appear to the right of natural search engine results under the title Sponsored Links. In addition to the URL, these links usually have a page title, as well as a short description of the products and services offered.
Pay-per-click search engine marketing is a highly effective part of any SEO campaign. PPC ads guarantee instant page-one placement and campaigns can be structured to target a variety of keyword phrases to enhance your success. Our PPC experts will carefully analyze your website and potential keywords to bid on as we structure a unique campaign that will best fit your business’s needs.
Once keywords have been identified, our experts will write enticing ad copy that will grab the attention of Web surfers and draw them to your website. Once someone clicks on your ad and enters your site, you will be charged per click.
Our pay-per-click Internet marketing pros will periodically monitor your campaign to track its progress on a keyword-by-keyword basis and make adjustments as necessary. Having a flexible PPC campaign allows us to maximize your return on investment and enhance your website’s success.
- The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. Pay-per-click is a great option for a business looking for immediate exposure.
- A drawback is that pay-per-click advertising can be quite costly. It is expensive especially on a long-term basis. Popular keywords can cost around $10 per click, depending on the competition.